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Whaley Steel Corp 

I am a bilingual marketer showcasing my marketing and digital skills from my current/past jobs. I would like to showcase my skills as a marketer.

What I Did

  • Social Media: Launched @whaleysteelcorp, growing brand presence with targeted content.

  • Website & SEO: Improved site structure & search rankings for better visibility.

  • Content Creation: Designed brochures, social graphics, & marketing materials.

  • Advertising & Analytics: Managed paid ads & performance tracking for higher engagement.

 

Brief

I specialize in strategic digital marketing and brand management, helping Whaley Steel Corp establish a strong online presence in the construction industry. I developed and executed social media strategies, website improvements, and content marketing campaigns to elevate the brand’s visibility and engagement. My expertise in SEO, analytics, and advertising ensures continuous optimization and measurable results.

Results

  • 📈 Increased social media engagement & reach.

  • 📊 Improved website traffic & SEO rankings.

  • 🚀 Strengthened brand recognition & industry presence.

District Marketing Director

Enhanced brand awareness, enrollment growth, and community engagement. 

What I Did

  • Marketing Campaign for New Campus – Designed and executed a multi-channel marketing strategy to promote the West Airport location, driving enrollment and awareness. 

  • Advertising & Lead Generation – Managed Google Ads, geofencing, and social media campaigns, resulting in increased applications and student inquiries.

  • Community Engagement & Outreach – Organized local partnerships and school events to foster relationships and enhance visibility.

  • Branding & Content Strategy – Developed promotional materials, digital ads, and website content to maintain brand consistency across all locations.

  • SEO & Website Optimization – Improved the school’s online presence, ensuring easier access to information for prospective families.

Brief

Led district-wide marketing efforts, including the successful launch of Step Charter School’s new West Airport location. Developed and executed a comprehensive marketing business plan to drive enrollment, strengthen community engagement, and establish brand presence across multiple campuses.

Results

  • 📈 Successfully launched the West Airport campus with a full-scale marketing campaign.

  • 📊 30% increase in student applications through targeted ads and outreach efforts.

  • 🚀 50% boost in website traffic, driving higher engagement and inquiries.

  • 🏫 Strengthened community partnerships to support long-term growth and brand recognition.

Freelancing

@KMVisualsx

What I Did

  •  Brand Promotion & Photography – Captured dynamic running photography for Deaton, a clothing brand looking to expand its reach through high-quality visuals.

  • Personal Branding Photography – Worked with a Michigan law school graduate to create professional imagery for career and personal branding purposes.

  • Social Media Content Creation – Provided curated visuals to enhance brand storytelling and engagement.

  • Creative Direction – Assisted in styling, location scouting, and photo execution to align with each client’s vision.

Brief

Under @KMVisualsx, I provided freelance photography and marketing services, collaborating with brands and individuals to create compelling visuals for promotional use. My work ranged from brand-focused photography to personal branding projects, helping clients establish a strong visual identity and digital presence.

Results

  • 📈 Boosted Deaton’s brand visibility through high-quality running visuals.

  • 🚀 Created professional branding photography for a Michigan law graduate.

  • 🏃‍♂️ Strengthened brand engagement and digital storytelling through content marketing.

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